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  • Consumer Fraud and Product Liability
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Case

Guzman et al. v. Polaris Inc. et al.

The court granted the defendants’ motion for summary judgment in this consumer fraud class action.

Article

The Weak Foundations of Conjoint Analysis

David Gal of University of Illinois discusses the methodological limitations of conjoint analysis for assessing consumer preferences and estimating damages in litigation settings.

Article

Damages in Consumer Class Actions

The authors discuss methods such as conjoint surveys and regression analysis in the ABA’s A Practitioner's Guide to Class Actions.

Article

Estimating Harm in Invasion of Privacy and Data Breach Disputes

The authors discuss the recent developments in the UK and the US in invasion of privacy and data breach cases.

Case

MacKinnon v. Volkswagen Group Canada Inc. et al.

Justice Edward Belobaba of the Ontario Superior Court denied class certification on the basis that the plaintiffs failed to establish an economic loss or a methodology for determining economic losses…

Event

Expert Forum: Cracking the Commonalities and Differences in Data Breach and Data Privacy Cases

At this Cornerstone Research video conference, academics, attorneys, and economists discussed current trends and future directions of data breach and data privacy matters.

Case

IntegrityMessageBoards.com v. Facebook Inc.

A judge denied plaintiff’s motion for class certification, citing Professor Hanssens’s expert report.

Blog

Ad Avoidance in False Advertising Consumer Class Actions

In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements. In these cases,…

Article

Why Curve-Fitting Cannot Be Used to Show Causation or Estimate Impact

Iain Cockburn discusses the problems with curve-fitting methodology in economic analysis in this Westlaw article.

Article

Using Surveys In Consumer Finance Litigation

The authors consider how surveys can help address key issues regarding consumer financial decision-making in litigation and regulatory enforcement matters.

Blog

Omnichannel Marketing

We discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources;…

Article

5 Questions with Anja Lambrecht: Digital Advertising, Targeting, and Apparent Bias

We interview Professor Lambrecht, an authority on digital marketing related to online advertising, promotion, pricing, and consumer behavior.

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