Avigail Kifer


  • New York
  • 212.605.5421

Avigail Kifer applies her expertise in industrial organization economics and quantitative marketing to matters involving antitrust and competition, healthcare, merger review, and intellectual property. Dr. Kifer works with attorneys and experts on all phases of the litigation process, including deposition and trial. Her industry experience spans financial markets, internet advertising, technology, and life sciences. She has experience conducting statistical analysis of proprietary big data. W@Competition has recognized Dr. Kifer as an “up-and-coming” woman professional in the competition space.

Antitrust and competition

Dr. Kifer has assessed class certification, liability, and damages claims arising in a variety of competition matters. She has addressed issues involving bundling and tying, horizontal price fixing, vertical exclusionary practices, and attempted monopolization. In healthcare, she has analyzed relevant markets, and evaluated allegations of market power, competitive effects, and exclusionary conduct.

Technology and big data

Dr. Kifer has conducted statistical analyses and simulations on structured data, and content analyses of unstructured data. She consults and publishes on issues related to e-commerce, online advertising, and mobile apps.

Merger review

Dr. Kifer has consulted on multiple merger investigations, both on behalf of regulatory agencies and of merging parties. She has worked on transactions in several industries, notably agriculture, technology, insurance, manufacturing, and telecommunications. Dr. Kifer coauthored comments on the Draft Vertical Merger Guidelines released by the Department of Justice and the Federal Trade Commission in January 2020, and submitted comments to the Multilateral Pharmaceutical Merger Task Force.

Dr. Kifer currently serves as a vice chair of the Technology Committee in the American Bar Association Section of Antitrust Law. She often speaks and publishes on merger and competition issues related to tech and big data and healthcare. In 2022, Dr. Kifer won an Antitrust Writing Award from Concurrences for her coauthored article, “Free Can Make Cents: How to Think About ‘Free’ in Competitive Markets.” She has also guest-lectured for classes at Columbia Law School and Columbia Business School.


Professional Affiliations