Ceren Canal Aruoba has more than fifteen years of experience consulting on complex business litigation matters arising in product liability, pharmaceuticals and healthcare, and antitrust disputes. Ms. Canal Aruoba applies sophisticated analytical tools, including surveys and content analysis, to address marketing, advertising, consumer behavior, and data privacy issues. She also has significant experience assessing price impact and damages using a variety of economic tools and methods. Her industry experience is wide-ranging, with a focus on automobiles, education, pharmaceuticals, and technology markets. Ms. Canal Aruoba is a leader in Cornerstone Research’s consumer fraud and product liability and life sciences work and supports expert development in both practices. She helped to develop and contributes to the firm’s Online Marketing blog, which examines analytical techniques to support or rebut expert testimony on online advertising activities and consumer decision-making. Ms. Canal Aruoba is vice chair of the Advertising Disputes and Litigation Committee for the Section of Antitrust Law of the American Bar Association. Consumer class actions and product liability disputesMs. Canal Aruoba has consulted on numerous consumer class actions and product liability disputes involving allegations of false advertising, product misrepresentation, product defect, product labeling, and deceptive retail pricing claims. She also has substantial expertise with consumer decision-making and purchase behavior in online retail environments. Her expertise includes:
Pharmaceuticals and healthcareMs. Canal Aruoba consults on a range of matters related to pharmaceutical and healthcare markets. Her expertise includes:
Antitrust and competitionMs. Canal Aruoba plays a leading role in Cornerstone Research’s work on matters involving the failing firm defense and merger efficiencies analyses. In the Department of Justice’s (DOJ’s) successful challenge in United States v. EnergySolutions Inc. et al., she supported the DOJ expert’s rebuttal of the opposing parties’ failing firm defense. Ms. Canal Aruoba consulted to the Federal Trade Commission (FTC) on In the Matter of DraftKings Inc. and FanDuel Limited, in which the FTC sought to enjoin the proposed merger of the two largest daily fantasy sports sites. Ms. Canal Aruoba has addressed similar efficiencies issues in the food and healthcare industries, among others. |