Dominique Hanssens is an expert in competitive and strategic issues in marketing. His academic research focuses on the impact of marketing on business performance, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. He also researches consumers’ purchase decisions, advertising, distribution, and retailer behavior.
Professor Hanssens has been retained as an expert in numerous high-profile matters and has extensive experience in product liability, intellectual property, antitrust, and breach of contract cases involving marketing or statistics. He has substantial experience in class actions and has also served in many cases as a damages expert. His approach combines quantitative marketing science techniques with rigorous, market-based analysis of consumer behavior. Professor Hanssens has also conducted and critiqued consumer surveys. He has consulted to companies across a range of industries, including Agilent Technologies, British Telecom, Charles Schwab, Disney, Google, Hewlett-Packard, Johnson & Johnson, Mattel, Microsoft, and Wells Fargo.
Professor Hanssens publishes extensively and has served as an editor for leading academic journals in marketing. Five of his articles have won Best Paper awards, in Marketing Science, the Journal of Marketing Research, and the Journal of Marketing; ten of his articles were award finalists.
Among his numerous honors, Professor Hanssens has received the Buck Weaver Award from the INFORMS Society, which honors rigor and relevance in marketing science. The American Marketing Association has recognized him twice, with the Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research, and the Vijay Mahajan Award for career contributions to marketing strategy research. At UCLA Anderson, he received the Neidorf “Decade” Teaching Award for significant and sustained leadership.
Professor Hanssens has taught marketing management, quantitative research and analysis, strategy, policy, and international marketing courses in the M.B.A., Ph.D., and executive M.B.A. programs at UCLA. He has also served as executive director of the Marketing Science Institute in Cambridge, Massachusetts.