Featured Experts
Featured Experts
Gal Zauberman
Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University
Gal Zauberman is an expert in consumer behavior, and judgment and decision making. He has researched the factors that affect individuals’ evaluations, preferences, and choices; the role of time in decisions; consumer financial decision making; and evaluations of experiences.
Professor Zauberman has provided expert witness testimony in many cases, including at the class certification stage of multiple consumer class actions. He has addressed allegations of false advertising, product misrepresentation, and misleading retail pricing practices, and evaluated a range of issues in the consumer goods, professional services, and retail industries. Professor Zauberman has substantial experience with designing and conducting consumer surveys and controlled experiments, both as part of his expert witness work and his academic research.
He has coauthored peer-reviewed articles and book chapters, and his research has been published in leading marketing and psychology journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, Psychological Science, the Journal of Experimental Psychology: General, and the Journal of Neuroscience, Psychology, and Economics. His work has received international coverage from the New York Times and Scientific American, among other media outlets.
The Journal of Marketing Research has honored Professor Zauberman with both the William F. O’Dell and the Paul E. Green best paper awards for significant contributions to marketing research, methodology, and/or practice. Professor Zauberman also received the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology from the American Psychological Association.
For over two decades, Professor Zauberman has taught undergraduate, graduate, and executive education courses on consumer behavior, financial decision making, marketing management, and marketing research methods. Prior to joining the Yale School of Management, he served on the faculty of the Wharton School at the University of Pennsylvania.
Featured Experts
Ashley Langer
Associate Professor of Economics,
Eller College of Management,
University of Arizona
Ashley Langer is an econometrics, energy, and industrial organization expert. Professor Langer applies sophisticated empirical methods to study regulation, competition, and firm and consumer behavior. She analyzes a range of economic issues, including those involving energy markets, transportation, and the environment. Professor Langer has testified on issues related to class certification and economic damages, including in such high-profile class actions as Guzman et al. v. Polaris Inc. et al. and Garcia et al. v. Volkswagen Group of America Inc. et al.
Professor Langer has analyzed consumer decisions, including those related to the automotive and oil industries. She has evaluated decisions on which vehicles to drive, how preferences form, when and where to purchase fuel, and whether to adopt electric vehicles. She has also investigated the impact of consumer demographic group preferences on vehicle pricing.
In her recent research, Professor Langer has assessed energy and environmental policy design issues. For example, she has analyzed international oil markets and the factors that influence pricing, as well as how Clean Air Act regulatory enforcement affects pollution levels and firms’ investment decisions. Further, she has studied the impact of energy policy on durable goods such as automobiles and residential solar. In particular, Professor Langer has examined how households respond to solar subsidies that change over time, how uncertainty surrounding policy enforcement affects coal power plant retirement and upgrade decisions, and how taxing vehicle mileage (rather than fuel consumption) changes Highway Trust Fund revenues. Her earlier work includes assessing the effect of congestion tolling on urban land use.
Professor Langer’s research has been published in leading academic journals, including the American Economic Review, the Journal of Public Economics, and the Review of Economics and Statistics. She is a research associate at the National Bureau of Economic Research (NBER). Lexology Index (formerly Who’s Who Legal) has named Professor Langer a Future Leader among global competition experts and has also recommended her as a leading competition economist and consulting expert.
At the University of Arizona, Professor Langer teaches courses in business strategy, empirical research methods, environmental economics, energy and environmental policy, and government regulation. She has been honored with several teaching and advising awards. In addition, Professor Langer presents on industrial organization and empirical research methods, as well as transportation, energy, and environmental topics, at professional conferences and universities in the United States and internationally.
Professor Langer previously taught at the Ford School of Public Policy at the University of Michigan. She was a visiting scholar at Columbia Business School and the Energy Policy Institute of Chicago, University of Chicago.
Featured Experts
Jules H. van Binsbergen
The Nippon Life Professor in Finance,
Professor of Finance,
The Wharton School,
University of Pennsylvania
Jules van Binsbergen is a corporate finance expert who specializes in issues related to asset pricing, institutional investors, and investments. Professor van Binsbergen analyzes a range of topics arising in mutual funds and pension plans, as well as asset allocation; risk evaluation; capital structure; dividend pricing; environmental, social, and governance (ESG) investing; and determinants of the cost of debt.
In his recent research, Professor van Binsbergen measured the organization, skill, and performance of asset managers in the mutual fund industry. He has published several articles measuring the skill of active managers and appropriate benchmarks for performance comparison. He has collaborated on machine learning models that construct a statistically optimal benchmark for firms’ earnings forecasts. In addition, Professor van Binsbergen has analyzed the effectiveness of monetary policy, discount rates, and stock return predictability.
Professor van Binsbergen has published award-winning articles in leading academic journals, such as the Journal of Finance, the Journal of Financial Economics, the American Economic Review, and the Journal of Pension Economics and Finance. He has coauthored book chapters on asset pricing and liability, the impact of regulations on pension plans, and decision-making in investment management.
Professor van Binsbergen is an associate editor at the Journal of Finance and the Journal of Financial Economics. He is a former editor of the Review of Finance. He also serves as a research associate at the National Bureau of Economic Research (NBER) and a research fellow at the U.K.’s Centre for Economic Policy Research (CEPR).
For more than a decade, Professor van Binsbergen has taught courses in corporate finance, econometrics, and financial markets. He has received multiple teaching honors, including successive recognitions for excellence and rigor in teaching the Wharton School’s M.B.A. core curriculum.
Before joining the Wharton School, Professor van Binsbergen served on the faculty at Stanford’s Graduate School of Business, and taught at Northwestern University’s Kellogg School of Management.
Featured Experts
Donna L. Hoffman
Professor of Marketing,
Louis Rosenfeld Distinguished Scholar,
GW School of Business,
The George Washington University
Donna Hoffman is a world-renowned expert in online consumer experience and behavior, including how consumers react to information and disclosures in digital and online settings. Professor Hoffman is also a leading scholar on the impact of artificial intelligence (AI) and the Internet of Things (IoT) on consumer perceptions and behavior. She has extensive experience with survey methods and content analysis.
Professor Hoffman has testified in multiple matters, including in two federal trials. Her testimony in these matters included evaluating and opining on issues relating to online consumer behavior, digital marketing, and the role of internet search in the purchase decision process. Professor Hoffman has also applied her expertise to evaluate allegations of dark patterns in online user interfaces and their influence on user perceptions, decisions, and behavior. Some of her work in these contexts has involved data privacy issues.
Professor Hoffman cofounded and codirects the Center for the Connected Consumer, an academic research center dedicated to understanding consumer experiences with AI and smart devices that are connected to the internet.
Professor Hoffman’s research has appeared in top academic and managerial publications, such as Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. She currently serves on the editorial boards of leading academic publications in the marketing discipline, as well as serving as an associate editor at the Journal of Marketing. She coedited the book Beyond the Basics: Research-Based Rules for Internet Retailing Advantage and has coauthored numerous book chapters focused on consumer behavior in online environments.
One of the most highly cited scholars in the marketing field, Professor Hoffman has received many prestigious research awards. These include the Society for Consumer Psychology Fellow Award; the Robert B. Clarke Educator of the Year Award from Marketing EDGE (formerly the DMEF); the Sheth Foundation/Journal of Marketing Award for long-term contributions to the marketing discipline; and the William O’Dell/Journal of Marketing Research Award for long-term research impact.
Professor Hoffman has consulted to major corporations on electronic commerce and digital marketing strategy, including FedEx.com, Intel, Lands’ End/Sears, Microsoft, Procter & Gamble, and Walmart.com. She also served as a member of the Procter & Gamble Digital Advisory Board.
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