We work with clients in all phases of litigation, regulatory inquiries and arbitrations. Our European team, together with our global firm resources, are committed to providing consistently high-quality analyses and expert testimony.
We are privileged to work on a wide range of our clients’ most high-profile matters. Our approach uses the experience of our staff to support world-class academic, industry and in-house experts.
Featured Experts
Featured Experts
Natalie Mizik
Professor of Marketing,
J. Gary Shansby Endowed Chair in Marketing Strategy,
Foster School of Business,
University of Washington
Natalie Mizik is an expert in marketing strategy. She specializes in developing methods for assessing the effect of marketing activities on firms’ financial performance, and in valuing brands and other intangible marketing assets. She has also conducted research on factors that impact physician prescribing behavior, including marketing activities.
Professor Mizik is an experienced expert witness with class certification and deposition testimony expertise. As an expert witness, she has analyzed marketing data, conducted consumer surveys, and rebutted conjoint analysis. She has opined on issues related to pharmaceutical marketing, brands and branding, and valuation of personal data.
In a product misrepresentation consumer class action, Johannessohn et al. v. Polaris Industries Inc., Professor Mizik demonstrated methodological errors in the plaintiffs’ conjoint survey. She served as an expert for a regional healthcare provider in a data privacy consumer class action, rebutting plaintiffs’ damages methodology and opining on class certification issues. Professor Mizik has also served as an expert for pharmaceutical companies in intellectual property rights disputes, breach of contract, and false claims disputes.
In her research, Professor Mizik collects and analyzes primary data, such as consumer surveys, as well as secondary data, such as sales and stock prices. Her methodological expertise covers statistics, econometrics, conjoint analysis, and consumer surveys.
Professor Mizik publishes in leading academic journals, and serves as the editor-in-chief for Marketing Letters and is on the editorial board of Marketing Science. She is a coeditor of the book Handbook of Marketing Analytics: Methods with Applications in Marketing Management, Public Policy, and Litigation Support. She has served as a member of the Academic Council of the American Marketing Association (AMA) and as an officer of the INFORMS Society for Marketing Science.
Professor Mizik has received numerous research and teaching awards. Notable among these are the AMA’s Distinguished Service Award, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, and the Varadarajan Award for Early Career Contributions to Marketing Strategy. She has twice received the Marketing Science Institute’s Robert D. Buzzell Best Paper Award, which honors research that makes a significant contribution to marketing practice and thought. In addition, Professor Mizik has been recognized multiple times for teaching excellence in the MBA, Executive MBA, and Technology Management MBA programs at both the Foster School of Business and Columbia Business School.
Prior to joining the University of Washington, Professor Mizik served as a faculty member at the Columbia Business School and the Kenan-Flagler Business School, University of North Carolina, Chapel Hill, and as a visiting associate professor at the MIT Sloan School of Management.
Featured Experts
Jeffrey T. Prince
Professor of Business Economics and Public Policy,
Harold A. Poling Chair in Strategic Management,
Co-Director, Kelley Institute for Business Analytics,
Kelley School of Business,
Indiana University
Jeff Prince is an expert on the economics of technology and telecommunications markets. An empirical economist with extensive research in industrial organization and applied econometrics, Professor Prince analyzes the economics of digital platforms, the value of privacy, adoption of video streaming services, and usage of broadband and mobile internet. He has evaluated how firms compete on non-price attributes, the competitive effects of mergers in the airline industry, and regulation and competition in healthcare markets.
Professor Prince served as chief economist at the Federal Communications Commission (FCC) from 2019 to 2020. While at the FCC, he coauthored the agency’s comments on the Department of Justice’s and Federal Trade Commission’s Draft 2020 Vertical Merger Guidelines.
As an expert witness, Professor Prince has been retained in multiple high-profile matters. He has testified in deposition and at trial, on topics related to antitrust, intellectual property valuation, and damages. He has also consulted on telecommunications policy, competition policy and antitrust, damages, and survey design, including design of conjoint surveys.
Professor Prince has coauthored and coedited several books about the digital economy, including The Metaverse: What Everyone Needs to Know (Oxford University Press) and Conglomerates and Ecosystems in the Digital Era (Cambridge University Press). In addition, he publishes his research in leading academic journals, such as the American Economic Review, Management Science, and the Review of Industrial Organization. He coedits the Journal of Economics and Management Strategy and has served on the editorial board of Information Economics and Policy for more than a decade. In addition, the New York Times, Psychology Today, Reuters, and the Wall Street Journal have cited his work.
Professor Prince has been honored with awards for excellence and innovation in teaching. At Indiana University, he teaches courses on digital economics and predictive analytics for business strategy. Previously, he served on the faculty at Cornell University.
Featured Experts
Gal Zauberman
Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University
Gal Zauberman is an expert in consumer behavior, and judgment and decision making. He has researched the factors that affect individuals’ evaluations, preferences, and choices; the role of time in decisions; consumer financial decision making; and evaluations of experiences.
Professor Zauberman has provided expert witness testimony in many cases, including at the class certification stage of multiple consumer class actions. He has addressed allegations of false advertising, product misrepresentation, and misleading retail pricing practices, and evaluated a range of issues in the consumer goods, professional services, and retail industries. Professor Zauberman has substantial experience with designing and conducting consumer surveys and controlled experiments, both as part of his expert witness work and his academic research.
He has coauthored peer-reviewed articles and book chapters, and his research has been published in leading marketing and psychology journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, Psychological Science, the Journal of Experimental Psychology: General, and the Journal of Neuroscience, Psychology, and Economics. His work has received international coverage from the New York Times and Scientific American, among other media outlets.
The Journal of Marketing Research has honored Professor Zauberman with both the William F. O’Dell and the Paul E. Green best paper awards for significant contributions to marketing research, methodology, and/or practice. Professor Zauberman also received the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology from the American Psychological Association.
For over two decades, Professor Zauberman has taught undergraduate, graduate, and executive education courses on consumer behavior, financial decision making, marketing management, and marketing research methods. Prior to joining the Yale School of Management, he served on the faculty of the Wharton School at the University of Pennsylvania.
Featured Experts
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration,
Darden School of Business,
University of Virginia
Ronald Wilcox is an expert in marketing research, marketing analytics, customer relationship management, marketing of financial services, and branding. His litigation experience includes analysis of class certification and damages issues, as well as conducting and rebutting consumer surveys, including conjoint surveys. Professor Wilcox has also provided trial testimony related to branding.
Professor Wilcox formerly served as an economist at the U.S. Securities and Exchange Commission. He was also an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration. Professor Wilcox has consulted to numerous companies, including Sikorsky, Johnson & Johnson, and Visa.
Professor Wilcox’s research has appeared in the Journal of Marketing Research, Management Science, Marketing Science, and other leading marketing and finance journals. His findings have been cited in the Wall Street Journal, the Washington Post, and Businessweek.
He is a frequent contributor to Forbes and the author of the book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do about It, published by Yale University Press and listed among the Top Five Business Books of 2008 by Kiplinger. Professor Wilcox also coauthored the book Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, on the use of customer data to improve marketing decisions, published by FT Press.
Featured Cases and Publications
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