Featured Experts
Featured Experts
Gal Zauberman
Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University
Gal Zauberman is an expert in consumer behavior, and judgment and decision making. He has researched the factors that affect individuals’ evaluations, preferences, and choices; the role of time in decisions; consumer financial decision making; and evaluations of experiences.
Professor Zauberman has provided expert witness testimony in many cases, including at the class certification stage of multiple consumer class actions. He has addressed allegations of false advertising, product misrepresentation, and misleading retail pricing practices, and evaluated a range of issues in the consumer goods, professional services, and retail industries. Professor Zauberman has substantial experience with designing and conducting consumer surveys and controlled experiments, both as part of his expert witness work and his academic research.
He has coauthored peer-reviewed articles and book chapters, and his research has been published in leading marketing and psychology journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, Psychological Science, the Journal of Experimental Psychology: General, and the Journal of Neuroscience, Psychology, and Economics. His work has received international coverage from the New York Times and Scientific American, among other media outlets.
The Journal of Marketing Research has honored Professor Zauberman with both the William F. O’Dell and the Paul E. Green best paper awards for significant contributions to marketing research, methodology, and/or practice. Professor Zauberman also received the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology from the American Psychological Association.
For over two decades, Professor Zauberman has taught undergraduate, graduate, and executive education courses on consumer behavior, financial decision making, marketing management, and marketing research methods. Prior to joining the Yale School of Management, he served on the faculty of the Wharton School at the University of Pennsylvania.
Featured Experts
Amy P. Hutton
Professor of Business Administration,
Carroll School of Management,
Boston College
Amy Hutton is an expert in securities, financial statement analysis, corporate governance, and business valuation. Her research focuses on corporate disclosure, capital market accounting, and the role of financial intermediaries in capital markets.
Professor Hutton testifies and consults on class certification, price impact, damages, and financial accounting issues in a variety of litigation and regulatory investigation matters. She has assessed questions of valuation, solvency, and factors contributing to financial distress in the context of corporate bankruptcy.
As a result of her research, Professor Hutton was named to the Congressional Review Board, opining on the Security Industry Association’s “best practices for equity research.” She won the American Accounting Association’s inaugural Distinguished Contribution to Accounting Literature Award for her co-authored article “Causes and Consequences of Earnings Management: An Analysis of Firms Subject to Enforcement Actions by the SEC.”
Professor Hutton was an editor for the Accounting Review and continues to serve as a referee for several leading peer-reviewed accounting and finance journals. She has held faculty appointments at Dartmouth’s Tuck School of Business and Harvard Business School.
Featured Experts
Celeste C. Saravia
Vice President
Celeste Saravia coheads Cornerstone Research’s antitrust and competition practice. Dr. Saravia provides economic and statistical consulting, analysis, and expert testimony in complex business litigation. She addresses class certification, liability, and damages issues in antitrust litigation matters alleging collusion, vertical restraints, and other allegedly anticompetitive behavior, as well as assessing the competitive effects of mergers.
Dr. Saravia works on matters in many industries, including life sciences (pharmaceuticals and medical devices), finance, information technology, energy, telecommunications, and media. Lexology Index (formerly Who’s Who Legal) has recognized her multiple times as a leader among competition economists, and has recommended her among commercial litigation practitioners. Dr. Saravia teaches economics courses at the University of California, Berkeley.
Antitrust and competition
Dr. Saravia has served as an expert in more than a dozen cases dealing with antitrust issues, including no-poach agreements, non-compete agreements, price fixing, monopolization, bundling, exclusive dealing, predatory pricing, price discrimination, and product hopping.
She testified at trial in Tevra Brands LLC v. Bayer Healthcare LLC on issues related to antitrust market definition, market power, foreclosure, and competitive effects. Other trials in which Dr. Saravia has provided testimony include In re HIV Antitrust Litigation, which focused on an allegedly anticompetitive reverse payment in a pharmaceutical patent settlement; and J & M Distributing Inc. v. Hearth & Home Technologies Inc. et al., an alleged monopolization case. In all these trials, the jury’s opinion was consistent with Dr. Saravia’s testimony.
Global Competition Review named Dr. Saravia a finalist for Economist of the Year for her work on In re HIV Antitrust Litigation, which was also shortlisted for Litigation of the Year – Non-Cartel Defence.
Dr. Saravia’s other representative expert work includes Inline Packaging LLC v. Graphic Packaging International Inc. and Fresenius Kabi USA LLC v. Par Sterile Products LLC et al.
Dr. Saravia has supported government agencies and parties in all phases of merger review. She has analyzed competitive effects in prominent proposed mergers, such as Sysco/US Foods and Thoratec/Heartware. The Department of Justice (DOJ) retained Dr. Saravia to assess the competitive effects of the proposed merger between China International Marine Containers Group and Maersk Container Industry.
As a consultant, Dr. Saravia leads teams working on high-profile matters, including FTC v. Qualcomm, In re Flash Memory Antitrust Litigation, American Express Travel Related Services Company Inc. v. Visa USA Inc. et al., and Thales Avionics Inc. v. Matsushita Avionics Systems Corporation.
Energy and commodities
Dr. Saravia has developed analytical and statistical models to examine the competitiveness of deregulated electricity markets and modeled the competitive effects of a proposed merger of two electricity firms. In a matter related to an alleged monopsony by the largest purchaser of a natural resource, she provided a preliminary injunction analysis and addressed class certification, liability, and damages issues.
Intellectual property
Dr. Saravia has addressed general damages and intellectual property issues in a variety of matters. In Verizon Services Corp. et al. v. Cox Fibernet Virginia Inc. et al., she analyzed reasonable royalty rates, lost profits, and price erosion due to patent infringement. She also addressed reasonable royalty rates due to patent infringement in Brandeis University and GFA Brands Inc. v. Keebler Co. et al. Dr. Saravia analyzed class certification, liability, and damages related to a breach of contract dispute in the hospitality industry.
Thought leadership
Dr. Saravia speaks and publishes frequently on competition issues. She won a Concurrences Antitrust Writing Award for her coauthored article, “Analyzing Incentives and Liability in ‘Hub-and-Spoke’ Conspiracies.” She has published research in Global Competition Review, including “Horizontal Merger Guidelines and Market Definition in Monopolization Cases” and “Standards for Assessing Bundled Discounts.”
Dr. Saravia has served as a lecturer in economics at the University of California, Berkeley. Before joining Cornerstone Research, she worked at the University of California Energy Institute.
Featured Experts
Jonah Berger
Associate Professor of Marketing,
The Wharton School,
University of Pennsylvania
Jonah Berger is a renowned expert on word of mouth, influence, consumer behavior, and how products, ideas, and behaviors are shared and disseminated.
Professor Berger analyzes the impact of digital and traditional marketing, as well as social media, on consumer behavior and product demand. He specializes in using sophisticated quantitative tools, such as natural language processing and automated content analysis, to gain behavioral insights from textual data. He has also conducted hundreds of surveys in his academic work and has opined on surveys as an expert witness. In Ciccio et al. v. SmileDirectClub LLC et al., for example, he rebutted a survey and analyzed marketing data to demonstrate the need for individualized inquiry. Professor Berger has frequently testified in depositions and at trial.
In his research, Professor Berger assesses how text in online reviews, customer service calls, press releases, marketing communications, and other interactions can be used to gain insights about the impact of marketing. He has also studied what makes certain online content go viral, the effects of negative publicity, and how assortment size influences brand perceptions and choice.
Professor Berger is the author of bestselling books on consumer behavior, including Magic Words: What to Say to Get Your Way (2023); The Catalyst: How to Change Anyone’s Mind (2020); Invisible Influence: The Hidden Forces That Shape Behavior (2016); and Contagious: Why Things Catch On (2013). Amazon cited Contagious among its Best Business Books of the Year.
Professor Berger has published over seventy academic articles, including in leading journals such as the Journal of Marketing and the Journal of Consumer Research. His coauthored article “What Makes Online Content Go Viral?” won Sage’s 2023 10-Year Impact Award, which recognizes articles with lasting influence in the decade since their publication. The Journal of Marketing Research https://group.sagepub.com/press-releases/sages-10-year-impact-awards-recognize-research-with-long-term-influencealso honored this article with its William F. O’Dell Award, for significant, long-term contribution to marketing theory, methodology, and/or practice.
The American Management Association named Professor Berger one of the top thirty leaders in business. He consults to major tech firms, global retailers, and leading nonprofit organizations.
Professor Berger has served on the editorial boards of the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and the Journal of Consumer Psychology, among others. The New York Times, Wall Street Journal, and Harvard Business Review often cover his research.
At the Wharton School, Professor Berger has received multiple awards for excellence in research and teaching. He has taught courses on consumer behavior and marketing management, and his online course is one of the most popular in the world.
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