Blake B. McShane

Professor of Marketing,
Kellogg School of Management,
Northwestern University

For more information, contact:

  • Carlos D. Brain
  • Fang Guo

or any member of our senior staff.


    • The Wharton School, University of Pennsylvania, Ph.D., statistics
    • University of Pennsylvania, M.A., B.A., mathematics (summa cum laude with distinction)
    • University of Pennsylvania, B.S., economics (summa cum laude, Phi Beta Kappa)

Blake McShane is a statistics and quantitative marketing expert. Professor McShane develops and applies statistical models to address issues arising in a variety of fields, such as internet advertising, neuro- and sleep science, and sports. His expertise includes sampling and study design, statistical modeling and inference, and machine learning (ML). Professor McShane has been retained as an expert witness and testified in depositions regarding statistical sampling and damages issues.

Professor McShane has published numerous articles in leading academic journals, including the Journal of the American Statistical Association, the Journal of Consumer Research, the Journal of Marketing Research, Management Science, Psychological Science, and Nature.

In addition to serving on the editorial boards of several marketing and psychology journals, he is an associate editor of the Journal of the American Statistical Association and The American Statistician. He speaks regularly at academic and professional conferences focused on statistics, social and behavioral science, and consumer research and analytics.

For over a decade, Professor McShane has taught marketing and statistical methods courses to M.B.A. and Ph.D. students at Kellogg School of Management. He holds a Ph.D. in statistics from The Wharton School, University of Pennsylvania.

Professional Affiliations
    • American Marketing Association
    • Association for Consumer Research
    • Institute for Mathematical Statistics
    • American Statistical Association