David J. Reibstein

William Stewart Woodside Professor of Marketing,
The Wharton School,
University of Pennsylvania

For more information, contact:

  • Vildan Altuglu
  • Rahul Guha

or any member of our senior staff.


David Reibstein is a nationally prominent marketing expert, with particular expertise in competitive marketing strategy, branding, marketing performance measurement, and marketing research methods.

An experienced expert witness, Professor Reibstein has provided testimony in patent infringement and intellectual property matters, as well as consumer class actions. In a number of matters, he has assessed the validity and reliability of conjoint surveys, a topic on which he has published several articles. As part of his expert testimony, Professor Reibstein has designed and conducted consumer perception surveys. In addition, he has testified on a variety of marketing topics, including issues related to branding and brand equity. Professor Reibstein’s academic and consulting work spans a variety of industries, such as consumer products, finance, pharmaceuticals, retail, technology, and telecommunications.

The past chair of the board of directors of the American Marketing Association, Professor Reibstein is also the former executive director of the Marketing Science Institute. He has consulted on marketing strategy to General Electric, Google, Johnson & Johnson, Merck, and Novartis, among others.

Professor Reibstein’s work has been published in leading academic journals, including the Journal of MarketingMarketing Science, and the Journal of Marketing Research. He is the author or coauthor of numerous book chapters and books, including Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. Professor Reibstein has served on the editorial boards of peer-reviewed publications. His research has received extensive coverage in the mainstream media, notably the New York TimesU.S. News & World ReportForbes, and “Marketplace.”

An award-winning educator for over four decades, Professor Reibstein has been honored more than thirty times for excellence in teaching. He has held academic appointments at Stanford Graduate School of Business, INSEAD, and Harvard Business School.

Professional Affiliations

Cornerstone Research Coauthors Marketing Amicus Curiae Brief for Supreme Court