Making Data the Cornerstone


Co-founder Cindy Zollinger was interviewed in a feature for the spring 2019 edition of the Chicago Booth Magazine.

In an extensive interview with writer Brian Wallheimer, Cindy Zollinger explains how her early passion for data and solving complex problems inspired her to cofound Cornerstone Research in May 1989.

Ms. Zollinger, an alumna of the Booth School of Business at the University of Chicago, describes the challenge and excitement of being a women entrepreneur and leading Cornerstone Research through its remarkable growth and development over three decades. In particular, she discusses the firm’s data-driven approach, its analytical rigor, and the important economic consequences of its work.

This interview was originally published in Chicago Booth Magazine in May 2019.

The views expressed herein do not necessarily represent the views of Cornerstone Research.

Making Data the Cornerstone


  • Silicon Valley

Cynthia L. Zollinger

Managing Director and Director Emerita