Making Data the Cornerstone

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Co-founder Cindy Zollinger was interviewed in a feature for the spring 2019 edition of the Chicago Booth Magazine.

In an extensive interview with writer Brian Wallheimer, Cindy Zollinger explains how her early passion for data and solving complex problems inspired her to cofound Cornerstone Research in May 1989.

Ms. Zollinger, an alumna of the Booth School of Business at the University of Chicago, describes the challenge and excitement of being a women entrepreneur and leading Cornerstone Research through its remarkable growth and development over three decades. In particular, she discusses the firm’s data-driven approach, its analytical rigor, and the important economic consequences of its work.


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Making Data the Cornerstone

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  • San Francisco, Silicon Valley

Cynthia L. Zollinger

Managing Director and Director Emerita