Eduardo Hurtado

Eduardo Hurtado analyzes economic, financial, and statistical issues arising in litigation involving consumer-facing products and services. Mr. Hurtado focuses on allegations of false advertising, as well as data privacy, intellectual property, tax controversy, and general damages matters. He addresses economic issues in class actions, including class certification, liability, and damages. He has expertise in applied statistical analyses as well as survey analyses, including conjoint surveys. Mr. Hurtado has consulted on high-profile matters involving the technology industry, with additional experience related to automobiles, consumer finance, and healthcare. He has also consulted on pro bono matters.

False advertising and consumer fraud

Mr. Hurtado has worked on matters involving allegations of false claims, consumer fraud, product liability, product misrepresentation, product defects, and false and deceptive advertising. His expertise includes advanced methods for calculating damages due to alleged misrepresentations, including conjoint analysis, contingent valuation, hedonic regression, and purchase intention surveys. He has also performed content analysis of news articles using advanced machine learning (ML) methods.

Site contamination

In contaminated site matters, Mr. Hurtado has conducted hedonic pricing analysis of residential property prices and rebutted proposed models for estimating homeowner damages in class action settings. He has also analyzed economic issues in litigation focused on PFAS (per- and polyfluoroalkyl substances, or “forever chemicals”).

Defamation, reputational harm, and brand valuation

Mr. Hurtado has consulted on matters alleging defamation, reputational harm, and the economic valuation of brands. His work includes developing rigorous methodologies to quantify economic damages resulting from allegedly false or harmful statements, including the analysis of lost profits and diminution in brand equity.

In these contexts, he uses a range of analytical techniques, including financial modeling, statistical analysis of public sentiment (e.g., social media and news coverage), and consumer surveys to assess the impact of reputational harm on business value and consumer behavior.

Data privacy and data breach

Mr. Hurtado has worked on data privacy and data breach litigation involving class certification issues, consumer expectation surveys, and damages estimation methodologies. He has also analyzed the drivers of settlement amounts in data breach and data privacy class actions.

Intellectual property

Mr. Hurtado has consulted on prominent patent litigation matters in which he has conducted damages analyses based on survey, accounting, and financial data. In addition, he has designed and conducted complex surveys for the valuation of patents and product features, including likelihood of confusion surveys.

Breach of contract and general damages

In several high-profile cases, Mr. Hurtado has quantified economic damages to large and small businesses. He has conducted discounted cash flow (DCF) valuations and statistical analyses of business losses in a variety of matters, whether involving a single business or several hundred.

Pro bono

In a pre-litigation pro bono engagement, Mr. Hurtado provided economic and statistical analysis of publicly available data on voting patterns and wait times in a U.S. state’s 2020 primary election. He also helped to identify additional resources needed for the 2020 general election.

Mr. Hurtado contributed to the American Bar Association’s Commission on Hispanic Legal Rights & Responsibilities decennial report, “Latinos in the United States: Overcoming Legal Obstacles, Engaging in Civic Life.”