Ian Hoffman

Ian Hoffman consults on matters involving product liability claims, false marketing claims, public nuisance allegations, and tax controversies. Dr. Hoffman’s experience extends across a range of industries and includes class actions, mass torts, individual actions, and cases related to breach of contract and qui tam claims. He works with clients and supports experts in all phases of commercial litigation.

Dr. Hoffman’s representative work includes:

Consumer fraud and product liability

• Analyze class certification and merits issues in consumer class action cases across several industries, including consumer goods, education, financial products, and real estate
• Analyze loss causation, abatement remedies, and damages in public nuisance mass torts
• Apply behavioral economics principles to assess heterogeneity in consumer decision-making
• Analyze multinational corporations’ marketing and advertising practices for consistency with analytical marketing principles
• Conduct and rebut surveys of consumers’ preferences
• Apply sophisticated econometric methods in cases involving complex time series or repeated cross-sectional data

Life sciences

• Analyze the quantitative effects of pharmaceutical promotion
• Assess materiality and causation issues in False Claims Act cases

Tax controversy

• Evaluate sources and corresponding locations of value- and profit-generating economic activity
• Analyze how intangible assets contribute to value and profit