Natasha Vajravelu applies marketing, branding, and economics expertise to matters alleging consumer fraud, product liability, and defamation. Dr. Vajravelu analyzes consumer behavior and pricing data for class certification and materiality issues, and has also assessed the impact of alleged misrepresentations and defamation.
Selected industry experience
- Consumer products and technology.
Academic research and publications
- “Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?” with Sarah Moshary and Anna Tuchman, Marketing Science, July 2023.
|