Neill E. Norman

Senior Consultant


  • Silicon Valley


Neill Norman specializes in applying economic analysis to matters relating to antitrust, product misrepresentation and liability, intellectual property, and breach of contract. Mr. Norman has experience in a variety of industries, including technology, pharmaceuticals, telecommunications, media, consumer packaged and durable goods, healthcare, and transportation. He works with attorneys on all phases of the litigation process and prepares experts for deposition and trial.


Mr. Norman has worked on numerous antitrust matters, including pending mergers, regulatory investigations, litigation involving allegations of monopolization and monopsony, price fixing, vertical restraints, tying, and predatory pricing. Representative matters include Inbev’s Acquisition of Anheuser Busch, Google’s acquisition of AdMob, In re International Air Transportation Surcharge Litigation, Leegin Creative Leather Products v. PSKS Inc., Spartanburg Regional Healthcare System v. Hillenbrand Industries Inc. et al., merger reviews in the telecommunications and media industries, and competitive effects analyses in the tobacco and credit card industries.

Consumer fraud and product liability

Mr. Norman has directed research to assess claims of benefit-of-the-bargain and price inflation damages based on surveys and conjoint analysis methods in product liability and false advertising matters. He has addressed class certification and damages issues in off-label pharmaceutical marketing matters such as In re Neurontin Marketing and Sales Practices Litigation and other matters in the automobile, consumer appliances, and consumer packaged goods industries.

Intellectual property

For patent infringement claims in the biotechnology, computer software, medical device, and semiconductor industries, Mr. Norman has analyzed lost profits, reasonable royalty rates, patent misuse, and antitrust counterclaims. He has also assessed damages in a theft of trade secrets claim.


Mr. Norman was a coauthor, with Darwin Neher, of the article, “Pass-Through and Structural Modeling in Indirect Purchaser Class Certification,” in the ABA Section of Antitrust Law’s Economics Committee Newsletter.

Mr. Norman, together with Reuben Arnold and Daniel Schmierer, was a winner of the Antitrust Writing Awards 2017 for their article, “Resale Price Maintenance and Dual Distribution.” Organized by Concurrences Review and the George Washington University Law School Competition Law Center, the awards honor the best articles published or accepted for publication in peer-reviewed journals or professional business publications in the preceding year.

He joined Cornerstone Research in 2005 after doctoral studies in economics. Mr. Norman has taught economics at Santa Clara University and San Francisco State University.


EFN West Palm Motor Sales LLC v. Hyundai Motor America Corp. et al.

Press Release

2017 Antitrust Writing Awards


Beverage Product Advertising


In re Whirlpool Corp. Front-Loading Washer Products Liability Litigation


Power Integrations, Inc. v. Fairchild Semiconductor International, Inc. and Fairchild Semiconductor Corporation


In re International Air Transportation Surcharge Antitrust Litigation


InBev’s Acquisition of Anheuser-Busch


Leegin Creative Leather Products, Inc. v. PSKS, Inc.

  • “Resale Price Maintenance and Dual Distribution,” Distribution and Franchising Committee, American Bar Association Section of Antitrust Law, March 2016
  • “Merger Review in Technologically Dynamic Industries: An Analysis of Google–AdMob,” The Threshold, American Bar Association Section of Antitrust Law, Fall 2011
  • “Pass-Through, Common Impact, and Structural Modeling in Indirect Purchaser Class Certification,” Economic Committee Newsletter, American Bar Association Section of Antitrust Law, Summer 2010