Itamar Simonson

Sebastian S. Kresge Professor of Marketing, Emeritus,
Stanford Graduate School of Business

For more information, contact:

  • Sachin Sancheti
  • Anna Shakotko

or any member of our senior staff.


    • Duke University, Ph.D.
    • University of California, Los Angeles, M.B.A.
    • Hebrew University, B.A.

Itamar Simonson has published numerous articles in leading marketing and decision-making journals, primarily in the areas of buyer decision-making, marketing research, consumer choice, surveys, and marketing management.

Professor Simonson has won many awards for his research. He is a two-time winner of the Journal of Marketing Research William F. O’Dell Award, and has been recognized for the Best Article published in the Journal of Consumer Research and the Best Article in the Journal of Public Policy & Marketing. Professor Simonson has received the Society for Consumer Psychology Distinguished Scientific Achievement Award, the Association for Consumer Research Ferber Award, and the American Marketing Association award for the Best Article on Services Marketing. He is an elected fellow of the Association for Consumer Research and received an honorary doctorate from the University of Paris, Sorbonne. Professor Simonson coauthored the book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information.

At Stanford, Professor Simonson has taught M.B.A. courses on marketing management, marketing to businesses, technology marketing, and applied behavioral economics, and Ph.D. courses on buyer behavior, consumer research methods, and behavioral decision-making. Professor Simonson’s former doctoral students currently serve on the marketing faculties of leading universities.

Professor Simonson has been involved in a wide range of litigation matters and consults to companies on marketing, consumer behavior, survey, and customer research issues in various industries.