AI and Algorithmic Pricing: Is the New Tech Old Hat for Antitrust Enforcement?


Kirti Gupta will participate in a webinar panel focused on AI-based pricing algorithms.

Pricing algorithms developed using artificial intelligence (AI) allow firms to precisely target consumers’ willingness to pay. They also raise new competition and consumer protection questions.

Dr. Gupta will join a panel of attorneys to address some of these issues, including:

  • Can commercially available pricing algorithms facilitate cartels?
  • Are these platforms vulnerable to other emerging technologies such as bots?
  • Is the antitrust legal framework equipped to face these modern challenges?
  • How can enforcers and regulators ensure that AI promotes innovation without creating entry barriers or strengthening monopolies?

This event is hosted by the American Bar Association Section of Antitrust Law. For more information, visit the event website.


  • San Francisco

Kirti Gupta

Vice President and Chief Economist of Global Technology