Ms. Zollinger describes how her early passion for data and solving complex problems inspired her to cofound Cornerstone Research, which turns 30 this month.
Chicago—Cornerstone Research cofounder Cindy Zollinger is featured in the spring 2019 edition of the Chicago Booth Magazine.
Ms. Zollinger, an alumna of the Booth School of Business at the University of Chicago, describes the challenge and excitement of being a women entrepreneur and leading Cornerstone Research through its remarkable growth and development over three decades. In particular, she discusses the firm’s data-driven approach, its analytical rigor, and the important economic consequences of its work.
We wanted to create a firm where we worked with the top experts in finance, economics, accounting, marketing, and statistics on interesting, challenging, important issues. And we still do that today.
Ms. Zollinger credits the firm’s longevity and success to the many experts whom the firm has supported, often for decades, as well as its long-term clients and its staff. She explains the firm’s core values, which underpin a collegial culture focused on quality, teamwork, and collaboration.
Affirming Cornerstone Research’s commitment to diversity and inclusion, Ms. Zollinger notes, “Always, across all levels, we are on the same team. We have different roles in the firm and we come with different backgrounds, but each of us is important to making Cornerstone Research the very best we can be.”