Lorenzo Michelozzi provides economic and financial analysis and expert support in all phases of commercial litigation and regulatory investigations. Dr. Michelozzi applies economics and marketing expertise to merger reviews, data privacy matters, and intellectual property disputes. He works on cases across numerous industries, with particular expertise in consumer goods, digital markets, financial services, and telecommunications.
Dr. Michelozzi has consulted on the competitive effects of mergers in high-profile matters involving telecommunications (T-Mobile/Sprint) and healthcare (USA v. Cabell Huntington Hospital Inc. and St. Mary’s Medical Center Inc.). His experience includes all phases of regulatory review as well as litigation and trial.
Privacy and online advertising
Dr. Michelozzi has extensive expertise with class certification issues in the context of alleged data breaches, unauthorized access to private information, and misuse of personally identifying data. As part of the Facebook Inc. IPO Securities and Derivative Litigation, Dr. Michelozzi analyzed revenue drivers for digital platforms. In other matters, he has evaluated how online advertising markets work, how participants and intermediaries in these markets generate value, and how participants address tracking and alleged advertising fraud.
Dr. Michelozzi has experience in patent litigation and the valuation of intangible assets. In the context of transfer pricing, he has assessed how firms build and sustain brand equity. Dr. Michelozzi has also conducted research on brand value and royalty rates and marketing spending.
Cornerstone Research Staff and Affiliated Experts Submit Comments on the Joint FTC-DOJ Draft Merger Guidelines
The Cambridge Handbook of Marketing and the Law
Canadian Pacific Railway/Kansas City Southern
Trends in Merger Investigations and Enforcement at the U.S. Antitrust Agencies: FY 2011–FY 2020
Garcia et al. v. Volkswagen Group of America Inc. et al.
Cornerstone Research Announces Promotions to Principal
Trends in Merger Investigations and Enforcement at the U.S. Antitrust Agencies
Trends in Merger Investigations and Enforcement at the U.S. Antitrust Agencies: Fiscal Years 2010–2019
- “Legal Applications of Marketing Theory,” Harvard Law School, 3 May 2019