Cornerstone Research affiliated experts and staff contributed chapters on methods and applications in marketing management, public policy, and litigation support.
Cornerstone Research staff members and affiliated experts contributed chapters to the Handbook of Marketing Analytics. The textbook showcases the analytical methods used in marketing and their high-impact real-life applications.
This textbook was coedited by Professor Natalie Mizik of the University of Washington and Professor Dominique M. Hanssens of the UCLA Anderson School of Management and Cornerstone Research senior advisor.
Cornerstone Research staff and experts contributed the following chapters:
Chapter 4: Time-Series Models of Short-Run and Long-Run Marketing Impact
- Dominique M. Hanssens, UCLA Anderson School of Management
Chapter 5: Panel Data Methods in Marketing Research
- Natalie Mizik, University of Washington
Chapter 9: Structural Models in Marketing
- Pradeep K. Chintagunta, University of Chicago
Chapter 17: Panel Data Models for Evaluating the Effectiveness of Direct-to-Physician Pharmaceutical Marketing Activities
- Natalie Mizik, University of Washington
Chapter 23: Nudging Healthy Choices with the 4Ps Framework for Behavior Change
- Ravi Dhar, Yale University
Chapter 33: Regression Analysis to Evaluate Harm in a Breach of Contract Case: The Citri-Lite Company, Inc., Plaintiff v. Cott Beverages, Inc., Defendant
- Rahul Guha, Cornerstone Research
- Sally D. Woodhouse, Cornerstone Research
Chapter 36: Machine Learning in Litigation
- Vildan Altuglu, Cornerstone Research
- Rainer Schwabe, Cornerstone Research
The views expressed herein do not necessarily represent the views of Cornerstone Research.
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