Pradeep K. Chintagunta is an expert on pharmaceutical markets, technology products, and consumer packaged goods. Professor Chintagunta’s earlier work used scanner panel data to analyze how firms’ marketing activities affect household purchase behavior. He has also researched the impact of information on drug adoption and diffusion, physicians’ prescribing behavior, and the different ways in which medical practitioners respond to marketing activities.
Professor Chintagunta has received multiple awards for excellence for his teaching and was named one of the Booth School of Business’s top professors by Businessweek. In addition to his faculty appointment at the University of Chicago, he has held positions as the Thomas Henry Carroll-Ford Foundation Visiting Professor of Marketing at Harvard Business School, as an associate professor at the Graduate School of Management at Cornell University, and as a distinguished visiting scholar at Stanford University.
Professor Chintagunta is on the advisory editorial board of Marketing Science, and is the coordinating editor of Quantitative Marketing and Economics. He has authored or coauthored more than one hundred scholarly papers on marketing, and his research has appeared in numerous publications, including the Journal of Marketing Research, Marketing Science, Management Science, the Journal of the American Statistical Association, and the Journal of Econometrics.
Handbook of Marketing Analytics
In re Actiq Sales and Marketing Practices Litigation