Product Hopping
Pharmaceutical manufacturers have been accused of engaging in product hopping by introducing modified versions of branded drugs nearing patent expiry while simultaneously withdrawing the older drugs to hinder generic substitution.
Sampling in FCA Litigation
Clients draw on Cornerstone Research's statistical expertise to evaluate sampling analyses performed by opposing parties to prove liability and damages in False Claims Act litigation.
Advertising Targeting a Medical Services Provider
Counsel for a large medical services provider retained Cornerstone Research and an accounting professor to analyze the economic impact of the challenged advertising campaigns.
Alleged Unintended Acceleration and Brake Defects in Automobiles
Counsel for an automobile manufacturer retained Cornerstone Research and several experts to address plaintiffs’ claims in two national class actions.
Class Action Involving Food Product Labeling
A food manufacturer retained Cornerstone Research and a marketing professor to design and implement a nationwide survey to assess consumers’ purchasing behavior.
Energy Labeling of a Household Appliance
In a nationwide class action, the manufacturer’s counsel retained Cornerstone Research and an academic expert to respond to the damages analyses and a survey submitted by the plaintiffs’ experts.
False Claims Act Suit Involving Title IV Program
The plaintiffs argued that the defendants knowingly made false claims and statements in order to obtain Title IV program eligibility.
Fine Jewelry Advertising Campaign
Plaintiff counsel retained Cornerstone Research and a marketing professor to analyze the short-term impact on the plaintiff’s and defendant’s profits and sales.
Home Improvement Product Manufacturer Advertising
In a nationwide class action, counsel for the manufacturer retained a Cornerstone Research expert to estimate potential damages.
Power Ratings of a Household Appliance Manufacturer's Product
Defense counsel retained Cornerstone Research and an academic expert to evaluate the economic effect of the alleged misrepresentation and whether common impact could be assessed.
“All Natural” Product Labeling Class Action
A packaged foods company retained Cornerstone Research and a marketing expert to determine if the “100% Natural” label impacted consumers’ purchasing behavior.
Advertising of Software
Plaintiffs in a class action against a software company alleged that its marketing campaign misled consumers into purchasing certain products.
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