John R. Hauser

Kirin Professor of Marketing,
MIT Sloan School of Management,
Massachusetts Institute of Technology

For more information, contact:

  • Sachin Sancheti
  • Rahul Guha

or any member of our senior staff.


John Hauser is an expert in survey design, demand forecasting, product confusion, product feature valuation, and measurement of consumer preferences, beliefs, and willingness to pay. Professor Hauser has testified in more than seventy-five antitrust, consumer fraud, product liability, and intellectual property matters. His industry expertise includes consumer goods, entertainment, insurance, high tech, pharmaceuticals, and telecommunications.

In his research, Professor Hauser addresses issues of new product and service development, marketing management, and competitive strategy. He has applied sophisticated statistical and market research techniques, including machine learning and conjoint analyses, to examine consumer purchasing decisions.

Professor Hauser has coauthored two textbooks, Essentials of New Product Management and Design and Marketing of New Products; the latter ranked as one of the most-cited works in the Journal of Product Innovation over a twenty-year period. Professor Hauser was the editor of Marketing Science, departmental editor at Management Science, and associate editor at the Journal of Marketing Research.

Among his numerous honors, Professor Hauser received the Buck Weaver Award from the INFORMS Society for Marketing Science, which recognizes lifetime contributions to the theory and practice of marketing science. The American Marketing Association honored him with the Churchill Award and the Parlin Award, both for lifetime achievement in marketing research. He has been recognized with an honorary doctorate from the Erasmus School of Economics for his outstanding research contributions to the field of online marketing.

At MIT Sloan, Professor Hauser has served as research director of the Center for Innovation in Product Development, and codirector of the International Center for Research on the Management of Technology. He received an outstanding teaching award from the MIT Sloan School’s master’s program, where he teaches courses on marketing management and marketing innovation.

Professional Affiliations

Customer Satisfaction and Effectiveness of Residential Building Products