Kevin Lane Keller’s expertise lies in branding and marketing management. His specific research interest is how theories and concepts related to consumer behavior can improve marketing strategies.
Professor Keller has consulted to some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, L.L.Bean, Nike, Procter & Gamble, and Samsung. He has served as an expert witness in consumer class actions, and matters involving exclusionary practices, brand valuation, and trade secrets.
Professor Keller is an authority on building, measuring, and managing brand equity strategies. His textbook Strategic Brand Management has been adopted at leading business schools and firms. He is also coauthor with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, Marketing Management.
His research has been published in all four of the major marketing journals—the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. With over one hundred published papers, Professor Keller’s research is widely cited and has received numerous awards. A highly sought-after speaker, he has made keynote speeches and conducted marketing seminars to top executives all over the world.
Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. He has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, and a visiting professor at Duke University and the Australian Graduate School of Management.
In re General Motors LLC Ignition Switch Litigation
Alleged Unintended Acceleration and Brake Defects in Automobiles
Andersen Consulting v. Arthur Andersen and Andersen Worldwide