Lorin M. Hitt

Zhang Jindong Professor of Operations, Information and Decisions,
The Wharton School, University of Pennsylvania;
Senior Advisor, Cornerstone Research

For more information, contact:

  • Samid Hussain
  • Vildan Altuglu
  • Carlos D. Brain
  • Todd J. Kumler

or any member of our senior staff.

Education

Lorin Hitt is an expert in applied econometrics who works on a broad range of antitrust, product liability, and intellectual property matters. He studies the role of information and information technology in pricing and product strategy decisions, competition, market structure, and consumer behavior.

Professor Hitt’s research focuses on how information and technology create economic value; how goods and services are priced; how competition works in information-intensive industries and online markets; and how consumers search and use information in their decision-making, among other topics. In his research, Professor Hitt utilizes a variety of empirical methods to estimate demand and supply, measure the effect of external events on market prices, and value individual product features in differentiated products.

Professor Hitt has substantial experience addressing class certification, damages, and liability issues. His expertise includes analyzing market data and evaluating proposed empirical methods such as hedonic price analyses, difference-in-differences regression analyses, and conjoint analyses. He has testified in high-profile antitrust, product liability, data privacy, data breach, and intellectual property matters, such as:

Professor Hitt’s research has been published in leading economics and management journals, including the Quarterly Journal of Economics, the Review of Economics and Statistics, the Journal of Economic PerspectivesBrookings Papers on Economic ActivityManagement Science, and Information Systems Research.

At the Wharton School and the Massachusetts Institute of Technology, Professor Hitt has taught courses on competition and customer pricing, information systems management, the economics of technology, and data analysis. He has won the annual Wharton Undergraduate Teaching Award more than ten times, and he has also been honored with the Wharton-wide Hauck Award and the University of Pennsylvania-wide Lindback Award for distinguished teaching.

Professional Affiliations
Article

The Cambridge Handbook of Marketing and the Law

Case

In re Oracle Corporation Derivative Litigation

Press Release

Cornerstone Research Named in 2022 Matters of the Year in U.S. and Europe

Case

MacKinnon v. Volkswagen Group Canada Inc. et al.

Event

Expert Forum: Cracking the Commonalities and Differences in Data Breach and Data Privacy Cases

Case

Nemet et al. v. Volkswagen Group of America Inc. et al.

Article

Economic and Legal Issues in Data Privacy and Data Breach Group Litigations: Key Takeaways

Case

Invasion of Privacy Consumer Class Action