Expert in behavioural economics and consumer decision-making brings significant European testifying experience to the firm.
Cornerstone Research, a leading provider of economic and financial consulting and expert testimony, announced today that Rajesh Bhargave, associate professor of marketing at Imperial Business School, Imperial College London, has affiliated with the firm. Professor Bhargave is a quantitative and qualitative marketing expert who focuses on behavioural economics, consumer behaviour, psychology and decision-making.
Professor Bhargave evaluates how social context influences consumer evaluations and product preferences, both online and offline, and examines the role of online tools and technology in consumers’ product choices and willingness to purchase.
As an expert witness, Professor Bhargave has testified in the UK High Court on a matter alleging business interruption, with his testimony on consumer behaviour issues contributing to a favourable outcome for the defendants. He has also consulted on market research and consumer behaviour topics for clients in the airline and property investment industries, among others.
Professor Bhargave’s command of complex consumer behaviour in both digital and physical markets, combined with his base at Imperial Business School, will provide critical insights to our European and U.S. clients.
—Liam Colley
Professor Bhargave’s research explores the technological, cognitive and social drivers of consumer choice and evaluations. His notable work includes a study of the “cue-of-the-cloud effect,” which examines how reminding consumers about online information availability in an offline setting can affect their purchase intentions.
“Professor Bhargave brings a powerful combination of quantitative behavioural economics expertise and firsthand testifying experience in the UK High Court,” said Liam Colley, head of Cornerstone Research’s European competition practice. “His command of complex consumer behaviour in both digital and physical markets, combined with his base at Imperial Business School, will provide critical insights to our European and U.S. clients navigating challenging matters related to consumers’ decision-making and digital engagement.”
An accomplished scholar, Professor Bhargave has a distinguished publication record in leading peer-reviewed journals. At Imperial Business School, he teaches courses in consumer behaviour, design thinking, marketing strategy and international marketing. Professor Bhargave has also held academic appointments at the London School of Economics and Political Science, the Indian School of Business and New York University.
Professor Bhargave holds a Ph.D. in marketing from the Wharton School at the University of Pennsylvania and is a magna cum laude B.B.A. graduate of the business honors program at the University of Texas at Austin.