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Joel Waldfogel
Joel Waldfogel

Frederick R. Kappel Chair in Applied Economics,
Strategic Management & Entrepreneurship Department,
Carlson School of Management,
University of Minnesota

Ronald T. Wilcox
Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration,
Darden School of Business,
University of Virginia

Pinar Yildirim
Pinar Yildirim

Associate Professor of Marketing,
The Wharton School,
Associate Professor of Economics,
University of Pennsylvania;
Senior Fellow, Center for Technology, Innovation & Competition,
University of Pennsylvania Carey Law School

Gal Zauberman
Gal Zauberman

Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University

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