The IRS retained Cornerstone Research to support a finance expert and a marketing expert in this tax controversy matter.
The Internal Revenue Service (IRS) retained Cornerstone Research to support finance expert Paul Gompers of Harvard Business School and marketing expert Ronald Wilcox of the University of Virginia in a transfer pricing dispute.
Professor Gompers opined on valuation issues. Professor Wilcox analyzed the value of brands and the role they play in consumers’ decision-making.
For more information, contact Sachin Sancheti.