Ravi Dhar is involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has provided expert testimony in numerous trials and depositions, including cases involving surveys related to consumer behavior, allegations of defective products, trademark infringement, and the likelihood of product confusion.
Professor Dhar has also served as a consultant to dozens of Fortune 500 companies in a variety of industries, among them financial services, healthcare, high tech, and luxury goods. He consults on developing best practices for generating and using customer insights.
Professor Dhar has published more than sixty articles and serves on the editorial boards of several leading marketing journals. The American Marketing Association recently ranked Professor Dhar as the most productive scholar publishing in premier marketing journals from 2009 through 2013.
His research and teaching have been honored with various awards, including the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work is frequently mentioned in Businessweek, the New York Times, the Financial Times, the Wall Street Journal, The Economist, USA Today, and other media
